Google is introducing a new feature that might make subscribing to YouTube Premium more appealing. They’ve launched an “Ask” button for Premium users in the United States, which allows subscribers to interact with videos using AI. This tool enables users to ask questions about the content, get summaries, and receive recommendations, all in real time.
For example, if you’re watching a cooking video, you can ask things like, “What ingredients are they using?” or request a summary of the video.
This feature was tested before, but it’s now available to all YouTube Premium users on the Android app. It works similarly to the “Ask Photos” feature in Google Photos, where you can interact with your photo library using natural language.
YouTube seems to be pushing hard for more Premium subscriptions. With ads becoming more frequent on the free version, and even blocking ad blockers, it’s clear they want users to consider upgrading. This AI feature is a nice addition, especially after recent price hikes for the subscription.
YouTube hopes that by offering unique tools like this, they can attract more subscribers who want a better viewing experience. As AI tools become more common across Google’s services, it’ll be interesting to see how this impacts the appeal of YouTube Premium.
The video shows how the new feature works: