Google’s Pixel phones have been growing in popularity in the US, but some recent data about this growth has been hard to believe. In early November, a report from StatCounter showed that Pixel phones had a huge jump, growing three times in just one month, which seemed too good to be true.
Later data showed the growth numbers were lower than expected, with the Pixel’s market share fluctuating between 5% and 20%, often moving in the opposite direction of iPhone numbers.
This fluctuation is likely due to how StatCounter collects its data. It tracks web traffic from many websites, so as web traffic changes, the numbers for Pixel phones also shift. Because of this, it’s important to focus on longer-term trends rather than short-term fluctuations.
When looking at the data over the past month, Pixel phones still show notable growth compared to previous months. Since October, Pixel has had about a 12.2% market share, while iPhones hold 52.9% and Samsung phones have 23.8%.
The numbers show that, even though there was some volatility in the data starting in October, Pixel devices have generally been growing, reaching over 8% before the fluctuations started.
While the extremely high 14.6% figure from earlier could have been an exaggeration, it still points to the fact that Pixel phones are gaining in popularity.
With reports of strong sales and devices making it into the top 10 bestsellers, it’s clear the Pixel is growing, even if some of the data is a bit confusing. We’ll likely get a clearer picture in 2024 as more reports are released.