Samsung is reportedly shifting gears to focus on rollable smartphones following Huawei’s recent launch of a tri-fold phone. While Huawei’s tri-fold device has made waves, Samsung seems to be rethinking its strategy, aiming to be the first with a rollable phone.
Here’s what you need to know: rumors suggest that Samsung might unveil a rollable phone by the second half of 2025. This phone could feature a 12.4-inch screen when fully expanded.
The idea behind a rollable phone is that the screen extends and contracts, unlike foldable phones that hinge. During CES 2024, Samsung showcased a prototype called the “Rollable Flex,” which demonstrated this rollable technology.
The potential Samsung device might include an under-display selfie camera, but other details about its design and features are still unclear.
The decision to focus on rollable phones appears to be a response to Huawei’s new tri-fold phone, the Mate XT. Despite Samsung’s previous efforts, such as filing patents for a tri-fold phone, the company hasn’t yet brought such a device to market.
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Additionally, Samsung’s recent Galaxy Z Flip 6 and Fold 6 didn’t meet expectations, which may have prompted the company to explore new innovations. By diving into rollable technology, Samsung hopes to capture attention and boost its performance beyond its usual Galaxy S series releases.
The concept of a rollable phone isn’t entirely new. LG had previously worked on a rollable phone, but the project was canceled before it reached consumers. Now, Samsung’s move to explore this form factor could potentially bring this technology to the market.
In addition to the rollable phone, Samsung has also been working on another intriguing concept called the “In&Out Flip,” which is a clamshell device that can fold 360 degrees. However, with Huawei’s tri-fold phone making a splash, Samsung seems to be focusing on rollable technology as its next big innovation.
The official details of Samsung’s rollable phone are still under wraps, but it’s clear the company is aiming to lead the way in this new category of smartphones.
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